Symbient Opta User Documentation
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How to Create Customers

Prerequisites: None Alternatives: Bulk Load Contacts & Individual Customers
Bulk Load Companies & Business Customers
See Also: Delete Customers
Search Customers


  1. Log into Symbient Opta and click on the menu options: CRM> Customers.
    • You will now see a list of any existing Customer along with the Add button.
  2. Click the Add button to create a new Customer.
    1. Add button provides choice of Individual or Customer.
      1. Individual - See Individual Customers below.
      2. Company - See Company Customers below.
  3. Once you have successfully saved your Customer, you can now add Contacts for the Customer. See Contacts for Customer.
  4. Once you have successfully saved your Customer, you are now ready to fill in any custom fields on the Additional tab (Update Custom Fields on a Customer).
  5. Once you have successfully saved your Customer, you can add Notes and Attachments (How to Add Notes and How to Add Attachments).
    • Note: Attachments only available for Individual Customer.
  6. Once you have successfully saved your Customer, you can see Invoice History on the History tab.
    • For more details on how to create a Invoice, see How to Create an Invoice.
    • Note: Attachments only available for Individual Customer.


Individual Customers
  1. When the Customer entry screen opens, fill in all the required information along with options information and click Save.
    1. Required Fields
      1. Company - This is your company and is auto populated by default.
      2. First Name
      3. Last Name
    2. Optional Fields
      1. Contact Owner - Employee of your Company.
      2. Employer
      3. Email
      4. Phone
      5. Address 1
      6. Address 2
      7. City
      8. State
      9. Zip Code
      10. Country
      11. Time Zone
      12. Buyer Persona


Individual Customers
  1. When the Customer entry screen opens, fill in all the required information along with options information and click Save.
    1. Required Fields
      1. Name - Name of the company.
    2. Optional Fields
      1. Email
      2. Phone
      3. Owner - Employee of your Company.
      4. Website
      5. Tags / Keywords - These are keywords/phrases that are related to this customer, their business, industry, and interests. This information is used to help tailor this application to your customer's needs.
      6. Address 1
      7. Address 2
      8. City
      9. State
      10. Zip Code
      11. Country
      12. Time Zone
      13. Buyer Persona
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